Thursday, 3 July 2014

Google bans porn from its ad network



Google is getting out of the porn advertising business.

The changes, which went into effect late Monday, prohibit any promotion of most sexually themed sites, specifically those that feature "graphic sexual acts with intent to arouse including sex acts such as masturbation."

A company spokesperson noted that Google has long had restrictive policies on its adult category for some time and expected many advertisers had already looked to other advertising venues.

Industry insiders, though, tell a different story.

"I was caught by surprise," says Theo Sapoutzis, chairman and CEO of AVN Media Network. "I was one of the very first advertisers for AdWords back in 2002. It's something that's been [untouched] for 12 years, so you don't expect change is going to start happening."


Read more: http://www.cnbc.com/id/101807108#.

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