Friday, 21 March 2014
Music stars go in search of their look-alikes as #MTNCelebdouble begins selection
MTN Ambassadors are generating excitement among the youth, especially the followers of the entertainment industry, as the likes of Wizkid, Davido, Iyanya, Kcee, Don Jazzy, Praiz, Tiwa Savage, Chidinma, iMike and Harrysong go in search of their look-alikes. Supported by the largest ICT company in Africa, the initiative will give the over 70,000,000 youth population an opportunity to share the spotlight with some of the finest musical superstars in the country. In addition, a VIP treat and invitations to exclusive youth parties, with the celebrities in attendance, are already in place for the look-alikes and fans.
Speaking with one of the artistes, Iyanya Mbuk, he said “the objective of this youth-centric, entertaining initiative is to connect the teeming youth population, who cherish stardom and have been supportive, with their favourite artistes as well as help fans in general bond with the music industry in Nigeria”.
The “Kukere” master further mentioned that the selection, which has already begun, is taking place on MTN Twitter handle, Facebook page and Instagram account because the company has the largest subscriber base and technology that will make the process smoother and effective.
He therefore urged interested youths to be part of this laudable project by tagging their pictures with their look-alike artiste names and follow each entry with hashtag #MTNCelebdouble. More so, the Project Fame winner mentioned that the procedure includes subscription for any of the artistes Callertunez.
In a bid to generate more excitement, the artistes have decided that the top two most look-alikes, for each of the artistes, will be selected for an all-expenses paid VIP day with the full perks of being a star at an exclusive location before a once-in-a-lifetime party at three clubs spread across the western and eastern regions of Nigeria. Information gathered further reveals that the parties which will take place on the same day will have an even spread of the superstars and their look-alikes.
In a separate interview, another artiste, Don Jazzy reiterated that the initiative is one of several ways he and the other superstars plan to reward the teeming Nigerian youth for their passion and consistency in supporting the indigenous music industry.