Wednesday, 27 June 2012

The 21st Century - The Social Media Revolution

The word Social Media is now a norm or somewhat an opium! We are all victims of this internet habituation (social media) unless if you are shy to reiterate your Facebook or Twitter addiction in public. I, Paul Adepoju, I am a Facebook addict!!!

The debate about if everyone is on Facebook or not have been sparking agitation worldwide. Ofcourse, almost everyone is on social media but not everyone is on Facebook because Facebook is just a bulk fraction of social media.

 Social Media is indispensable and unavoidable even if you are intransigent to embrace it, circumstances or pressure from peers will compel you to join the club. It has changed the way we interact with one another and to the world at large. It has effected the way we live our lives on a daily basis. And it has also served as a tool of liberation against political and religious tyrannies.

Below are some social media & mobile statistics from the book "Socialnomics" by Erik Qualman;

  • Over 50% of the world population is under 30years old.
  • 96% of the total half of the world population are on social media.
  • Facebook tops Google for weekly traffic in the U.S.
  • Social Media has overtaken pornography as the #1 activity on the web.
  • 1 out of 8 couples married in the U.S. met via social media.
  • It took 38years to reach 50million radio listeners, 13years to reach 50 million TV viewers and 4years to reach 50million internet users BUT  Facebook added over 200 million users in less than a year.
  • iPod application downloads hit 1 billion in 9 months.
  • If Facebook were a country it would be the 3rd largest.
  • US Department of Education study revealed that online students out performed those receiving face-to-face instruction.
  •  80% of companies use social media for recruitment.
  • The fastest growing age and gender segment on Facebook is 55-65 year-old females.
  • 50% of the mobile Internet traffic in the UK is for facebook.
  • Ashton Kutcher and Britney Spears have more Twitter followers than the entire populations of Sweden, Israel, Switzerland, Ireland, Norway and Panama.
  • YouTube is the 2nd largest search engine in the world.
  • WIKIPEDIA has over 15 million articles.
  • There are over 200 million Blogs.
  • 25% of search results for the world's Top 20 largest brands are links to user-generated content.
  • 34% of bloggers post opinions about products & brands.
  • 60 million status updates happen on Facebook daily.
  • Indians spend more time on social media than on any other activity on the Internet.

 This tool called Social Media can play a synergistic role of linking various activities together, for example, while playing games on Facebook or watching video post, you might as well be chatting with friends at the same time.

It is also good for business, be it a owner's managed business or a corporate entity, you can target your customers on social media sites. Also works perfectly well for classified goods, post what you want to sell and users will hit you up.

With my Facebook account and BlackBerry, I don't have to stay glued to my TV set or tune the radio for news around the world. At my own convenience, anytime of the day, I can peeped through various posts and updates for happenings around the world.

Social Media is not a rocket science nor religious myth, it is a rudimentary change in the way we communicate.


Paul Adepoju, ACMI

Monday, 4 June 2012

A Bad Weekend For West Africa & State Of Nigeria Air Transport

I was about to publish my previous article when I heard that a Dana Air plane crashed in Lagos, Nigeria, killing 153 people on Sunday 3rd, June 2012.... holly molly! Not again!!

Within an interval of 24 hours i.e 1,440 minutes, the two West African countries (Ghana and Nigeria) who shared equal hegemony within the sub-saharan African region, coincidentally, lost a total of 190 of it's citizens to plane crash.

Nigeria has a poor air safety record - in 1992 we lost 162 army soldiers to plane crash, in 2002 a total of 149 people died when an EAS airliner crashed into northern city of Kano, in 2005 a Bellview airline flight crashed killing 117 people, same year in 2005 a Sosoliso airliner carrying school children from Abuja to Port Harcourt crashed killing 107 people, in 2006 an Aviation Development Co. flight from Abuja to Sokoto crashed killing 96 people. Therefore, from 1992 till today, Monday 4th, June 2012, we have recorded a total number of 784 people killed by plane crash. And what is the government doing about this? Absolutely nothing! International standards like ICAO treaty, Warsaw convention, Chicago convention e.t.c that airlines across the world are required to meet-up with is of no concern to Nigeria. The so-called giant of Africa relies too much on hope and prayers to transport itself on land and air. A sensitive and specialized industry like air transportation demands more than a combination of hope and prayers, it needs regular checkup of both internal and external body of the aircraft, highly trained maintenance technicians and a result-oriented management.

In other part of the world, conveying yourself across borders by air might be tagged as an adventure but it is a sore risk flying within Nigeria.

The sore risk I mentioned here is like a shared type; the citizens are risking their lives with the hope that historical happenings (plane crash) might not occur because they have no choice (if a plane can fly to my destination in 50minutes whereas it will take me 8 hours by road, why can't I give it a shot!) and the airline company are also hedging their risk by compelling a wounded lion to hover regardless of it's injuries.

Some of us who are informed or semi-educated about the aviation industry in Nigeria will have a fresh memory of 2005 - the days of Sosoliso Airline, days of Bellview Airline and the day Pastor Odukoya couldn't return to the pulpit to do what she's known for. We thought those mourning days are over because of President Goodluck Jonathan's FRESH AIR agenda.

With the trend that Nigeria is going, everything seems to be recurring retrospectively. We fought for the end of military rule because democracy seems to be the solution to our plight, unfortunately, the same set of military leaders are sabotaging us under the umbrella of free market, capitalism, freedom-of-speech, majority-rule e.t.c. 

Dana Air crash was a tragic incidence, terrifying and deplorable. I lost distant friends in the crash:(

"Life in Nigeria - travel by road (accident + kidnappers), sea (militants), air (plane crash), stay at home(robbers) and go to church (boko haram)." - public post

R.I.P to the departed souls.

Paul Adepoju